BLKBOX Industry Newsletter

Decode Trending Apps' Monetization, Creative + UA Strategy And Competitive Landscape!

DaVinci - AI Image Generator

DaVinci - AI Image Generator is an innovative app designed to transform prompts into diverse AI-generated artworks, offering features like AI Art Generator for unique drawings, various art styles for personalized expression, and high-resolution output.

April 10, 2024

Genre:

Art & Design

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Mar 10, 2024

IMPRESSION

2,448,108

IMPRESSIONS BY COUNTRY

USA (100%)

CREATIVE TAGS

Head

Face

Art

Photography

Portrait

COLORS

#000000

#FFFFFF

#2F4F4F

#696969

#8B4513

Monetization Network:

100%

Me+ Daily Routine Planner

The Me+ Daily Routine Planner app helps users develop healthy habits and routines by scheduling activities, and tracking self-care plans, habits, mood, and progress, while also providing reminders and access to reliable self-care resources.

April 3, 2024

Genre:

Health & Fitness

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Jan 21, 2024

IMPRESSION

2,699,041

IMPRESSIONS BY COUNTRY

USA (58%), Canada (6%), Australia (2%), France (1%)

CREATIVE TAGS

Window

Phone

Blanket

Clothing

Person

COLORS

#C0C0C0

#808080

#D3D3D3

#DCDCDC

#A9A9A9

Monetization Network:

100%

Muscle Booster

Muscle Booster is a fitness app tailored for men, offering personalized training, diverse workouts, audio/video instructions, weight-loss tracking, a workout timer, and a recipe collection for efficient progress.

Mar 27, 2024

Genre:

Health & Fitness

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Dec 23, 2023

IMPRESSION

758,585

IMPRESSIONS BY COUNTRY

France (10%), USA (10%), Germany (8%), Canada (4%), UK (3%)

CREATIVE TAGS

Head

Face

Male

Adult

Body Parts

COLORS

#000000

#FFFFFF

#2F4F4F

#808080

#C0C0C0

Monetization Network:

100%

JustFit

JustFit app is designed to be a virtual coach for female fitness and exercise. The platform helps users shed weight and build muscle without equipment. It emphasizes overall well-being with personalized, beginner-friendly exercise plans.

Mar 20, 2024

Genre:

Health & Fitness

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Oct 19, 2023

IMPRESSION

1,649,283

IMPRESSIONS BY COUNTRY

USA (37%), UK (10%), Canada (8%), Germany (6%), Australia (5%), France (4%)

CREATIVE TAGS

Working Out

Fitness

Pilates

Stretch

Kneeling

COLORS

#FFFAF0

#F8F8FF

#FFFFFF

#000000

#DC143C

Monetization Network:

100%

BetterSleep

BetterSleep is designed to improve sleep quality and user’s well-being. With curated sleep score insights and science-backed tips, the platform helps users achieve deeper, more restful sleep every night.

Mar 13, 2024

Genre:

Health & Fitness

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Dec 17, 2023

IMPRESSION

1,649,915

IMPRESSIONS BY COUNTRY

USA (100%)

CREATIVE TAGS

Head

Face

Person

Adult

Text

COLORS

#010001

#2C4C51

#FFFFFF

#6A686A

#171E72

Monetization Network:

100%

ShutEye

ShutEye is designed to enhance users' sleep experience by monitoring and analyzing sleep patterns, while also providing soothing sleep sounds and stories for a restful night's sleep.

Mar 06, 2024

Genre:

Health & Fitness

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Nov 04, 2023

IMPRESSION

2,136,438

IMPRESSIONS BY COUNTRY

USA (40%), UK (12%), Canada (9%), France (8%), Germany (6%), Australia (6%)

CREATIVE TAGS

Head

Face

Person

Adult

COLORS

#010001

#171E74

#FFFFFF

#818081

#48438E

Monetization Network:

100%

Calm

Calm is a comprehensive app designed for meditation, sleep, and relaxation, offering diverse features that promote mindfulness and movement.

Feb 28, 2024

Genre:

Health & Fitness

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Oct 18, 2023

IMPRESSION

4,006,544

IMPRESSIONS BY COUNTRY

France (35%), UK (31%), Germany (11%), Australia (7%), Canada (7%), USA (2%)

CREATIVE TAGS

Nature

Person

Women

Adult

Head

COLORS

#010001

#FFFEFF

#4AD0CD

#FFFAFA

#F6FFFA

Monetization Network:

100%

Lingokids

Lingokids is an online learning platform for children ages 2-8 that offers interactive games and activities designed to promote cognitive development, language learning, and creativity.

Feb 21, 2024

Genre:

Education

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Oct 24, 2023

IMPRESSION

3,856,937

IMPRESSIONS BY COUNTRY

Canada (4%), Australia (1%)

CREATIVE TAGS

Head

Face

Person

Child

COLORS

#010001

#8E4516

#810001

#304F51

#9ACC34

Monetization Network:

100%

Babbel

Babbel, developed by Babbel GmbH, is a subscription-based language learning platform, that offers guided learning in multiple languages through award-winning courses, games, podcasts, and more.

Feb 12, 2024

Genre:

Education

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Oct 23, 2023

IMPRESSION

796,525

IMPRESSIONS BY COUNTRY

USA (15%), Australia (4%)

CREATIVE TAGS

City

Urban

Building

Tower

Poster

COLORS

#2E4C4D

#BF938C

#6A686A

#818081

#FFFFFF

Monetization Network:

100%

Duolingo

Duolingo is a popular language-learning platform that offers a variety of interactive and gamified lessons to help users learn a new language effectively and enjoyably.

Feb 5, 2024

Genre:

Education

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Nov 28, 2023

IMPRESSION

4,990,678

IMPRESSIONS BY COUNTRY

USA (12%), Germany (8%)

CREATIVE TAGS

Text

Animal

Head

Face

Person

COLORS

#FFFFFF

#6A686A

#215212

#90DE44

#F7F5F7

Monetization Network:

100%

Badoo

Badoo, launched in 2006, stands out as a widely-used dating and hookup application, renowned for its commitment to simplifying the process of connecting with potential partners.

Jan 29, 2024

Genre:

Dating

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Nov 15, 2023

IMPRESSION

1,137,209

IMPRESSIONS BY COUNTRY

USA (5%)

CREATIVE TAGS

Head

Face

Person

Adult

Smile

COLORS

#833DE4

#FFFFFF

#767576

#5F5D5F

#495A27

Monetization Network:

100%

Hinge

Hinge, a dating app launched in 2012, emphasizes serious relationships with its philosophy “designed to be deleted”. The app is a great option for people who are looking for a long-term relationship and are in their 20s to 40s.

Jan 22, 2024

Genre:

Dating

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Nov 09, 2023

IMPRESSION

4,404,747

IMPRESSIONS BY COUNTRY

Germany (37%), France (25%), UK (3%), USA (2%)

CREATIVE TAGS

Head

Face

Person

Animal

Mammal

COLORS

#000000

#798695

#727F8D

#354B4E

#D4D2D4

Monetization Network:

100%

Bumble

Bumble is an online dating and networking application launched in 2014. Profiles of potential matches are displayed to users, who can 'swipe left' to reject a candidate or 'swipe right' to indicate interest.

Jan 15, 2024

Genre:

Dating

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Oct 27, 2023

IMPRESSION

1,708,290

IMPRESSIONS BY COUNTRY

USA (20%), UK (9%), France (7%), Germany (4%)

CREATIVE TAGS

Text

Head

Face

Phone

Adult

COLORS

#F7D046

#FFFFFF

#D8A43E

#F7F5F7

#000000

Monetization Network:

69%

31%

Tinder

Tinder is an online dating and geosocial networking application launched in 2012. On Tinder, users 'swipe right' to like or 'swipe left' to dislike other users' profiles, which include their photos, a short bio, and some of their interests.

Jan 08, 2024

Genre:

Dating

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Oct 12, 2023

IMPRESSION

2,282,871

IMPRESSIONS BY COUNTRY

France (13%), Germany (8%), UK (2%), USA (1%)

CREATIVE TAGS

Head

Face

Adult

Person

Phone

COLORS

#000000

#FFFFFF

#801D0F

#DDDCDD

#E6E8F8

Monetization Network:

100%

Candy Crush Soda Saga

‘Candy Crush Soda Saga’ is an engaging match-three puzzle adventure where players mix and match colorful candies to achieve a series of challenging objectives.

Jan 02, 2024

Genre:

Puzzle

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Sep 29, 2023

IMPRESSION

1,522,564

IMPRESSIONS BY COUNTRY

USA (93%)

CREATIVE TAGS

Food

Candy

Sweets

Person

COLORS

#B56BD1

#D8ABDB

#DCBB8A

#E3FBFE

#964BC9

Monetization Network:

100%

Lotsa Slots

Lotsa Slots by SpinX Games Limited is a mobile casino game featuring 150+ slot machines, bonus games, and progressive jackpots. The primary goal is to play strategically, aiming for jackpots and using winnings for continued gameplay.

Dec 26, 2023

Genre:

Casino

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Sep 21, 2023

IMPRESSION

1,028,526

IMPRESSIONS BY COUNTRY

Germany (22%), France (8%), USA (5%)

CREATIVE TAGS

Game

Head

Gambling

Face

Slot

COLORS

#FFFFFF

#965636

#374E4F

#983530

#FBE5C7

Monetization Network:

100%

Homescapes

Homescapes, a free-to-play puzzle game by Playrix, integrates match-3 puzzles with mansion renovation and home decorating. Players complete vibrant match-3 levels to renovate rooms, unlock family story chapters, and decide on interior design.

Dec 18, 2023

Genre:

Puzzle

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Oct 19, 2023

IMPRESSION

1,445,627

IMPRESSIONS BY COUNTRY

France (15%), Australia (1%)

CREATIVE TAGS

Game

Head

Face

Animal

Person

COLORS

#19196C

#7A8798

#374E4F

#BCB775

#E8A76C

Monetization Network:

99%

1%

Candy Crush Saga

Candy Crush Saga, a free puzzle game by King, challenges players to complete levels by swapping colored candies and creating matches of three or more within a limited number of moves.

Dec 11, 2023

Genre:

Puzzle

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Sept 12, 2023

IMPRESSION

41,40,873

IMPRESSIONS BY COUNTRY

USA (21%)

CREATIVE TAGS

Person

Adult

Candy

Food

Sweets

COLORS

#364E4F

#D4A2D9

#F4B9C1

#75140C

#FCF1F5

Monetization Network:

100%

Clash Royale

Clash Royale is a real-time strategy video game developed and published by Supercell. The game combines elements from collectible card games, tower defense, and multiplayer online battle arena.

Dec 04, 2023

Genre:

Strategy

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Oct 13, 2023

IMPRESSION

10,545,648

IMPRESSIONS BY COUNTRY

USA (4%), Germany (4%), UK (3%), France (2%)

CREATIVE TAGS

Game

Head

Face

Person

Adult

COLORS

#FFFFFF

#596A37

#A5CC4F

#BCB775

#000000

Monetization Network:

100%

Gardenscapes

Gardenscapes is a mobile game from Playrix's Scapes™ series that combines match-3 puzzles, garden restoration, and social networking. Players can swap and match, restore and decorate the garden, and enjoy a novel storyline while solving unique match-3 levels.

Nov 27, 2023

Genre:

Puzzle

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Sep 19, 2023

IMPRESSION

51,738,169

IMPRESSIONS BY COUNTRY

USA (89%), Germany (4%), UK (2%)

CREATIVE TAGS

Game

Head

Face

Super Mario

Person

COLORS

#808080

#463D86

#364E4F

#7A8797

#19196B

Monetization Network:

100%

Royal Match

Royal Match, a free puzzle game by Dream Games, Ltd., challenges players to assist King Robert in constructing a magnificent royal castle. Players accomplish this by completing diverse tasks, navigating vibrant levels, and collecting rewarding treasures from chests.

Nov 20, 2023

Genre:

Puzzle

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Sep 27, 2023

IMPRESSION

8,974,073

IMPRESSIONS BY COUNTRY

USA (37%), UK (20%), Germany (6%), Australia (5%)

CREATIVE TAGS

Game

Person

Indoors

Food

COLORS

#000000

#60B177

#80CAAC

#374E4F

#CA3141

Monetization Network:

42%

32%

26%

Slotomania

Slotomania is an engaging and popular online casino game that offers an exhilarating virtual slot machine experience. Developed by Playtika, it boasts a vast collection of themed slot games, stunning graphics, and imeersive gameplay.

Nov 13, 2023

Genre:

Casino

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Oct 21, 2023

IMPRESSION

267,116

IMPRESSIONS BY COUNTRY

USA (100%)

CREATIVE TAGS

Game

Gambling

Slot

Head

Face

COLORS

#F9D849

#FFFFFF

#000000

#FAEBD7

#463D86

Monetization Network:

94%

6%

Cash Tornado

Cash Tornado™ Slots – Casino by Zeroo Gravity Games offers an immersive casino experience with captivating slots, explosive jackpots, and loads of free spins.

Nov 06, 2023

Genre:

Casino

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Feb 18, 2021

IMPRESSION

7,201,566

IMPRESSIONS BY COUNTRY

USA (31%), Australia (<1%), Canada (<1%)

CREATIVE TAGS

Gambling

Slot

Game

Head

Face

COLORS

#000000

#19196B

#75147C

#44087D

#B72D82

Monetization Network:

88%

6%

3%

2%

Coin Master

Coin Master developed by Moon Active is a mobile game where players can spin a virtual slot machine to earn coins and other rewards. Players can use these coins to upgrade their virtual village and attack other players' villages.

Oct 30, 2023

Genre:

Adventure

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

Dec 30, 2022

IMPRESSION

4,973,003

IMPRESSIONS BY COUNTRY

USA (77%), Germany (7%), France (2%), Australia (1%)

CREATIVE TAGS

Gambling

Game

Slot

Head

Face

COLORS

#BCECED

#B4C3DC

#FADFB3

#73808E

#7A8798

Monetization Network:

100%

Monopoly Go

Monopoly GO is a free-to-play mobile game by Scopely, based on the classic Monopoly board game. Players roll the dice, buy properties, and collect rent. It offers a social feature for playing and competing with friends.

Oct 23, 2023

Genre:

Board

Topics Covered:

Monetization
Strategy

User Aquisition
Strategy

Top
Creatives

Creative
Strategy

Creative Strategy:

CREATED

May 26, 2023

IMPRESSION

49,394,906

IMPRESSIONS BY COUNTRY

Germany (17%) , France (16%), USA (15%), UK (14%)

CREATIVE TAGS

Game

Person

Dice

Head

COLORS

#F9D849

#000000

#FFFFFF

#44087D

#19196B

Monetization Network:

97%

3%

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